User Profiles : LiveInSites.com
1. Soccer Mom Sue
Description:
Sue is a social butterfly, she knows everyone in the neighborhood and loves having something to talk about. She has her real estate license and sells a few homes each year, but doesn't know how to market beyond her circle of friends and family.
She's always looking for an easy way to make a little extra money.
Interests:
Sue likes to keep track of what houses are selling for in her area
She sometimes uses the site to check out programs for her kids in the area
She might add a few "I like"'s to the neighborhood or review a couple of restaurants, but she's more of a watcher than an onsite communitcator
Feature use:
She does not have her own blog
She does not have her own blog
She does review businesses
She will sometimes add ones
She saves listings she's interested in
Often will ask for the "Sold Price" of a home just out of curiosity
Goals:
Get Sue to share the site more with her friends
Show Sue how she can make some money promoting the site
Show Sue how blogging could start to bring her more real estate business
Get Sue to buy a promo kit and start promoting the site
Get Sue to buy a pro real estate membership from the site
2. Contractor Karl
Description
Karl is a contractor and is generally pretty busy other than the late winter when it gets slow.
He talks regularly to his suppliers, tradesmen and other professionals in his trade.
He plays poker once a month with his buddies.
Interests:
Karl loves his tools and likes to talk about them with other tools
He's always looking for ways to get more work and understands the power of referrals
He dabbles in ForEx training on the side, but doesn't really know what he's doing
Feature Use:
Karl makes good use of his profile, asking clients to leave feedback on it.
He has added a few businesses that he likes that weren't on the site
Goals:
We want Karl to start inviting more of his contacts to join the site
We want to sell Karl we website for his business
We want to get Karl to start a blog on the site about either poker, or tools
3. Dry Cleaner Dan
Description:
Dry cleaner Dan works too hard, he doesn't use a computer.
He understands coupons, and uses them in the local papers to drive business
Interests:
When he's not working, he's watching Indian Cricket on cable TV
Feature Use:
He doesn't use the site at all
He paid to have his profile setup with coupons on it
He routinely gets coupons from the site brought in to his store so he knows it's out there.
Goals:
We want Dan to buy more advertising services like a video on his profile
We want Dan to get a "pro" membership
We want Dan to put a sticker in his window
4. Home Buyer Betty
Description:
Betty is in her mid 30's and is buying her first house.
Betty is in her mid 30's and is buying her first house.
She knows the areas that she wants to live in.
She's been watching the market for several years and now is the time for her.
She's likes to be in the know and isn't afraid to speak her mind about things.
Interests:
Betty is all about real estate, she's been pre approved and is looking for a deal.
Betty is also a nurse and organizes the blood drive at the local community center.
Feature Use:
Betty likes the home ratings and commenting features on Livein.
She saves homes to her profile regularly.
She likes to know what things sold for.
She sets up auto emails for new listings in the areas that she likes.
Goals:
We want Betty to ask to see houses through our network.
We want to introduce Betty to the right agent when it's time.
We want Betty to start using other areas of the site like rating restaurants.
We want to show Betty how she can make her car payment every month by using the site.
5. Home Owner Harry
Description:Harry has been transfered and needs to move to a new city.
His kids are settled in the school they are in, but it's time to move.
He doesn't have a lot of time to get his things in order.
Interests:
Harry likes to play chess and is a collector of chess sets.
He works in a white collar job making a good enough wage to keep him there.
He enjoys a good cigar which his wife hates.
Feature Use:
Harry monitors the sold prices of houses in his neighborhood.
He has a blog about Chess on the site and regularly comments on other peoples blogs.
He rates local businesses that he deals with regularly.
Goals:
We want Harry to be more active in using the site.
We want Harry to create a listing from his house.
We want agents to compete for Harry's business.
We want Harry to hire a real estate agent through our website.
We want to show Harry how he can make his car payment every month by getting more involved in the site.
Comments(0)